How Spin Master Toys created the hit Liv dolls, a thoroughly modern marriage of tech, storytelling, and 21st-century marketing that has industry giant Mattel looking over its shoulder.
Read More HERE
Wednesday, March 24, 2010
How Spin Master Mixes Tech and Toys—And Keeps Mattel Looking Over Its Shoulder
How Spin Master Toys created the hit Liv dolls, a thoroughly modern marriage of tech, storytelling, and 21st-century marketing that has industry giant Mattel looking over its shoulder.
Read More HERE
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