Wednesday, March 24, 2010

How Spin Master Mixes Tech and Toys—And Keeps Mattel Looking Over Its Shoulder




How Spin Master Toys created the hit Liv dolls, a thoroughly modern marriage of tech, storytelling, and 21st-century marketing that has industry giant Mattel looking over its shoulder.

Read More HERE

1 comment:

  1. Congratulation to Spinmaster. I'm glad their product is selling, they deserve it.

    ReplyDelete